Bassmaster Elite Series pro Hank Cherry has joined the Elite Anglr Athlete program to promote the apparel company’s quality products and efforts to give back to the fishing community.

Cherry said he signed on with Elite Anglr because he liked the whole concept of the company promoting conservation and family values. “Elite Anglr has a logo you can wear and stand behind the clothing and it is not just a fad that is going to be here today and gone tomorrow,” he said. “I am going to keep the word out there about Elite Anglr. I will make sure people see that there is an affordable option in sportswear for the fishing community.”

The North Carolina pro won the 2013 Bassmaster Elite Series Rookie of the Year Award and has recorded two victories in B.A.S.S. tournaments: a 2012 Southern Open on Smith Lake and a 2013 Elite Series All-Star Week in Michigan. He has competed in four Bassmaster Classics and finished third in the 2013 Classic at Grand Lake.

Elite Anglr co-owners Al McCulloch and Donny Wilson believe Hank Cherry has many of the qualities they were looking for in a representative of the Elite Anglr lifestyle. “One word that personifies Hank is perseverance,” McCulloch said. “To compete at the top level in any sport an individual must be dedicated to his or her trade. Hank like many of us has had personal and professional hurdles to overcome in order to be in the position he is today. Hank never made excuses and focused on what he needed to do in order to achieve his lifelong dream.” 

Elite Anglr incorporates two sponsorship programs for anglers: Elite Anglr Athlete and Elite Anglr Family.  The Athlete program includes Bassmaster Elite Series pros, FLW Tour pros, Costa and BFL anglers and competitors from regional circuits such as Anglers in Action, Alabama Bass Trail and Texas Team Trail. The Family program helps to develop and sponsor middle school, high school and college anglers.

“A key aspect that we wanted to develop in our sponsorship programs is to help in the success of each angler’s career,” McCulloch said. “Success comes with time on the water and preparation for an event. Hank will have some speaking engagements and guest appearances for the brand but his success on the water will be more of a representation of the Elite Anglr lifestyle. We will work with Hank and his schedule to give him the greatest opportunity to continue his success on the Elite Series stage.”